Gruyere is a rural area 43 km east of Melbourne, extending eastwards from Coldstream to the Yarra River. The name, originally the Parish of Gruyere (1859) was adopted at the suggestion of local Swiss vigneron, Paul de Castella. Gruyeres is a town in Switzerland.
Gruyere’s eastern third is part of the Yarra flats, with loamy alluvium over clay subsoil. The western part rises to the Seville hills.